UX/UI DESIGN · PRODUCT DESIGN
CULTRD
CULTRD is a cultural discovery platform designed to help people explore cultures beyond the surface—connecting users with traditions, stories, food, music, art, and experiences in a more thoughtful and meaningful way.
ROLE:
UX/UI Designer
TOOLS:
Figma · Google Forms
FOCUS:
UX Research · UI Design · Prototyping · Usability Testing
THE PROBLEM
CULTRD began from a frustration: it’s hard to find culturally specific, locally owned food when visiting new places. Travelers and locals want alternatives to chains, but small spots are hard to find. I created CULTRD to make finding cultural food easier and to help independent, community businesses get noticed.
RESEARCH & DISCOVERY
I surveyed friends and family via Google Forms to learn how people find culturally specific food and local restaurants. I organized responses in FigJam, identified themes, and turned insights into opportunities for the CULTRD experience.
KEY INSIGHTS:
01.
Discovery starts with familiar tools.
DISCOVERY
02.
TRUST
People need confidence before trying somewhere unfamiliar.
03.
People want context and exploration, not just a location.
CULTURE
FROM INSIGHT
TO INTERFACE
With the core discovery needs defined, I began translating the research into a simple browsing experience. Early wireframes focused on creating a clear path from discovery to results and, ultimately, to the local businesses and experiences users wanted to explore.
