Before I became a designer and content strategist, I worked inside the wellness and beauty industry, managing front desks, building social media presence, developing brand voice, and planning campaigns for the exact kind of brands I now serve. I didn't just admire this world from the outside. I lived & worked in it.

That experience changed how I approach creative work. I know what it's like to need a promo graphic by tomorrow morning. I know the pressure of keeping a brand consistent across every platform while running a full operation. And I know that the right visual can make a guest feel something before they ever walk through your door.